Friday, February 22, 2013

Kaspersky - Free Mobile Antivirus

Free Mobile Antivirus from Kaspersky Lab

Kaspersky Lab completely reformat the line of mobile products company, which is planning to announce at the Mobile World Congress (Mobile World Congress), which will be held in Barcelona on 25-26 February 2013

Updated grocery concept assumes the appearance of the freeware versions for both mobile solutions Kaspersky: Kaspersky Mobile Security (for smartphones on Android) and Kaspersky Tablet Security (for Android-tablet). Until now, the company only offers one free product for Android: app Kaspersky Mobile Security Lite.

It is worth noting that current mobile products, Kaspersky Lab is now completely confined to the ruler for Android. Although Kaspersky Mobile platforms Windows Mobile, BlackBerry and Symbian exist, update the developers stopped for a minor market for these mobile systems. In the App Store for iPhone and iPad Kaspersky placed a free application for the "parental control" and a generator unlocking codes for computers affected by the SMS-Trojans.

Functionality for new free apps Kaspersky Mobile Security and Kaspersky Tablet Security limited file scan "on demand" and the system "antitheft". Thus, the new free products companies first receive proper antivirus functionality: the old free version of Kaspersky Mobile Security Lite was truncated virus capabilities, limited test of downloadable applications. Besides the "antitheft" and a file scanner solution for smart phones has the ability to filter out unwanted calls and SMS.

For all the extra security functionality users have to go to the paid version is available.

Simultaneously with the release of free versions of products, "Kaspersky Lab" announced reduction of prices for commercial mobile products.

If downloads from the App Store price cuts will not fundamental, for buyers purchasing decisions on the company's website, the price will drop significantly.

Kaspersky Lab does not comment how much of the sales of mobile products have on the App Store, and what - to your own website Kaspersky.

The company explains the change pricing humanistic considerations: "Such a pricing policy on our part allows users to Android-devices that have not yet realized the danger of mobile threats, and the value of protection from them, to protect their devices at the lowest price," - said CNews Head of Consumer Market Kaspersky Lab.

However, we can assume that the expansion of the line was the result of free offers low popularity of paid solutions company. In the app store for Android Google Play Kaspersky Mobile Security app is in the category of 100 thousand to 500 thousand installations. Kaspersky Tablet Security - from 10 thousand to 50 thousand installations.

At the same time, the free version of Kaspersky Mobile Security Lite according to Google Play enjoys much greater popularity: it is downloaded by the user in the range of 1 million to 5 million units.

For comparison, a free application avast! Mobile Security for smartphones that have a functional "antitheft" and the free version of Antivirus Dr.Web Light (free), which has no such functionality, installed from Google Play in the range of 10 to 50 million copies each.

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